Privacy policy

Last updated: 8 June 2026

Data controller within the meaning of the GDPR:

Neon Atelier – a brand operated by HANESA Global LLC
18117 Biscayne Blvd, Suite #4788, Miami, FL 33160, USA
Operations: Bardenberger Str. 5, 52146 Würselen, Germany

Neon Atelier operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Neon Atelier is powered by Shopify, which enables us to provide the Services to you. This privacy policy describes how we collect, use or disclose your personal data when you visit or use the website, make a purchase or other transaction using the Services, or otherwise communicate with us. In the event of a conflict between our terms and conditions and this privacy policy, this privacy policy takes precedence with respect to the collection, processing and disclosure of your personal data.

Please read this privacy policy carefully. By using and accessing any of the Services, you acknowledge that you have read this privacy policy and consent to the collection, use and disclosure of your data as described in this privacy policy.

What personal data do we collect or process?

When we use the term “personal data”, we are referring to information that identifies you or another person or can be directly linked to you. Personal data does not include information that is collected anonymously or that has been anonymised in such a way that it cannot identify you or be linked to you. Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from this personal data:

• Contact details including name, postal address, billing address, delivery address, telephone number and email address.
• Financial information including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
• Account information including username, password, security questions, configurations and preferences.
• Transaction information including the items you view, add to your cart, add to your wishlist or purchase, return, exchange or cancel, as well as your past transactions.
• Communications with us including the information you provide when communicating with us, for example when you send a customer support enquiry.
• Device information including information about your device, browser or network connection, IP address and other unique identifiers.
• Usage information including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you We collect this data, among other things, when you create an account, access or use the Services, communicate with us or otherwise provide us with your personal data.
• Automatically through the Services We collect this data, among other things, from your device or when you use our products or services or visit our website, as well as through the use of cookies and similar technologies.
• From our service providers We collect this data, among other things, when we engage service providers to enable certain technologies and when they collect or process your personal data on our behalf.
• From our partners and other third parties

How do we use your personal data?

Depending on how you interact with us or which of the Services you use, we may use personal data for the following purposes:

• Providing, customising and improving the Services. We use your personal data to provide the Services to you. This includes, among other things, performing our contract with you, processing your payments, fulfilling your orders, storing your configurations and the items you are interested in, sending notifications relating to your account, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, enabling you to post reviews, and creating a customised shopping experience for you, for example by recommending products based on your purchases. This may also include using your personal data to better tailor and improve the Services.
• Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send marketing and promotional communications by email, SMS or post and to show you online advertising for products or services relating to the Services or other websites, including based on items you have previously purchased or added to your cart and other activities relating to the Services.
• Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, protect public safety and maintain the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account credentials. We strongly recommend that you do not share your username, password or other access details with anyone else.
• Communicating with you. We use your personal data to provide you with customer support and effective services, to respond to your enquiries in a timely manner and to maintain our business relationship with you.
• Legal reasons. We use your personal data to comply with applicable law or to respond to lawful legal process, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or actual litigation or other adversarial proceedings, and to investigate potential breaches of our terms or policies or to enforce those terms and policies.

How do we disclose personal data?

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this privacy policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
• We disclose personal data to business and marketing partners who provide marketing services for you and show you advertising. For example, we use Shopify to support personalised advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on where you live, you may have the right to direct us not to share information about you in order to show you targeted advertising and marketing based on your online activity across different merchants and websites. If you wish to exercise your right and opt out of such uses, you can do so here
• When you request or otherwise consent to our disclosure of certain information to third parties, for example to deliver products to you, or when you use social media widgets or login integrations.
• We disclose personal data to our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or insolvency, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services in order to provide and improve the Services for you. Data you submit to the Services will be transmitted to Shopify and to third parties, who may be located in countries other than your country of residence, in order to provide and improve the Services for you. In addition, to protect, grow and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our store, with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal data collected through your interactions with our store, other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information about how Shopify uses your personal data and the rights you have, please see the Shopify Consumer Privacy Policy . Depending on where you live, you can exercise certain rights with respect to your personal data listed here link to the Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or controlled by us, you should review their privacy and security policies and other terms and conditions. We make no guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information found on those websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by any third party. Our inclusion of such links does not imply that we endorse the content of those platforms or their owners or operators, unless expressly stated in the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who have not yet reached the age of majority in your country. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details set out below to request that it be deleted. As of the effective date of this privacy policy, we have no actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) personal data of individuals under 16 years of age.

Security and retention of your data

Please be aware that no security measures are perfect or impenetrable, and we therefore cannot guarantee “perfect security”. In addition, any information you send to us may be at risk during transmission. We recommend that you do not use insecure channels when sending us sensitive or confidential information.

How long we retain your personal data depends on various factors. These include, for example, whether we need the data to manage your account, provide you with services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request to the extent permitted by law.

• Right of access/to know. You may have the right to request access to the personal data we hold about you.
• Right to erasure. You may have the right to request that we delete the personal data we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.
• Right to opt out of the sale or sharing of data for targeted advertising. Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal data, or to object to the processing of your personal data for purposes considered “targeted advertising” within the meaning of applicable privacy laws. If you wish to exercise your right and opt out of such uses, you can do so here. Please note: if you visit our website with the “Global Privacy Control” opt-out signal enabled, depending on where you are located, we will automatically treat this as a request to opt out for the device and browser you use to visit the website. If we can associate the device from which the signal originates with a Shopify account, we will also apply the opt-out request to that account. You can find more information about Global Privacy Control at https://globalprivacycontrol.org/. Other than Global Privacy Control, we do not recognise any other “Do Not Track” signals that may be sent by your web browser or device.
• Managing communication preferences. We may send you promotional emails. You may opt out of receiving these emails at any time by using the unsubscribe option included in our emails to you. If you opt out, we may still send you non-promotional emails, e.g. about your account or about orders you have placed.

You may exercise these rights where indicated in the Services or by contacting us using the contact details set out below. For more information about how Shopify uses your personal data and the rights you have, including rights relating to data processed by Shopify, please visit https://privacy.shopify.com/en.

You will not suffer any disadvantage as a result of exercising these rights. Where permitted or required by applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable laws, you may appoint an authorised agent to submit requests to exercise your rights on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorised them to act on your behalf. This may require you to confirm your identity directly with us. We will respond to your request promptly within the scope of applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details set out below. Depending on where you live, you have the right to appeal our decision by contacting us using the contact details set out below, or to lodge your complaint with the competent data protection authority. For the European Economic Area, there is a list of the competent data protection supervisory authorities. If you would like to access it, you can do so here.

International transfers

Please note that we may transfer, store and process your personal data outside the country in which you live.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority of the United Kingdom, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this privacy policy

We may update this privacy policy from time to time, for example to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised privacy policy on this website, update the “Last updated” date accordingly and provide any notice required by applicable law.

Contact

If you have any questions about our privacy practices or this privacy policy, or if you would like to exercise any of the rights available to you, please contact us by telephone at +1 305-417-5979, by email at info@neonatelier.com or by post at Bardenberger Str. 5, 52146 Würselen, Germany . For the purposes of applicable data protection laws, we are the data controller of your personal data.